…okay, this is Elliot. I thought it would be weird to ask for a photo of Mike. 😂
When I first met Mike, he seemed like your friendly neighborhood sandwich guy. How wrong I was. Mike was far from average.
Mike had mastered the art of the personal marketing, and business was booming because of it.
As I stood in line for the 10th time since meeting Mike. I noticed something different. Typically, I came in either before or after the lunch rush. As I stood in line this time, I watched as Mike asked personal questions of each person in line before me. Then, myself. Then, each person in line after me!
That’s when it all clicked for me.
The Value of Personal Marketing
I wasn’t in line because this chain sandwich was better than another. I was standing in line because Mike knew me and I knew Mike. It was the personal connection. The know, like & trust factor.
Now what if we take that concept and multiply it?
That’s the magic of today’s digital age. Your clients can get to know you before they engage with you.
If you can build the know like and trust factor now, you put yourself to the front of the line when a client decides they’re ready to buy.
But… that takes some up-front work.
– What are you currently sharing with your followers? Anything personal?
– Have you taken the time to draft out your story?
– What are the five personal things you want to share with your followers?
– Do you have a stock of personal photos to share?
Your Branding Session
If you’re looking at these questions thinking to yourself, “Yikes!” no worries!
I remember when I first started working on this concept. I had great educators pointing me the direction I needed to go, but I struggled to find someone who could help me make it happen.
That’s when I got the idea. What if I could pull the knowledge from my experience, the things I’ve learned from others AND work it into a branding session to help YOU make it happen?
Now that gets me pumped!
If you’re ready to take the next steps to grow your business, let’s chat about your Branding Session. I’d love to work through some of those questions with you.
If you’re looking for other resources to figure it out. I’ve got you. Check out the links below. 😉
Wherever you’re at, I’m glad you’re here. Remember, you’ve got this!
Much Love Friend,
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January 6, 2021